Agri-koli, a Mumbai-based Indigenous community, is the first masala startup that aims to introduce everyone to new flavors.
They are very interesting and fun to be around, which sets them apart. They keep their customs and cultures very much intact.
Their hospitality, which takes the shape of food, is the talk of the town. In general, their cuisine is renowned for its delectable chicken and fish dishes.
One such young man is Mr. Durgesh Bhoir, who first launched his business on the You Tube channel before starting to produce his own brand, ‘Mi ahe Koli’ masala.
When preparing and serving food to guests, Agri Koli takes immense pleasure in it. Born and raised in Mulund, Durgesh Bhoir completed his 12th grade education at Mulund College.
Durgesh Bhoir, an ordinary student, was pressured by his parents to start working and making a life. The most common tantrum used by his parents and relatives was “don’t sit ideal.”
However, you can never predict where fate may lead you.
Durgesh Bhoir, after 2005, social media and the internet were becoming more and more popular in India. People were occupying the idea that the globe was becoming closer at a faster pace and that we should create space for it.
Since his family was enthusiastic about cooking, his mother launched the business of producing bhakri made from millet after his father, who had been operating a tiny vadapav stand, closed it owing to an unexpected financial loss.
He launched the channel after getting the inspiration to start food blogging from the social media presence. However, back in the early days, he used to upload the movies, but the visibility and, more importantly, the editing were subpar because of his ignorance of digital technology at the time.
However, there was one extremely heartwarming thing about them at the time: they weren’t just used for cooking; they also provided all the information about the utensils they used, the exact quantity and origin of each masala, and other minute details. This was some unearthed information that was extremely rare to find at the time.
Despite his best efforts, he noticed that something was lacking from the YouTube video trip, which was developing at a slower rate. And one day, a friend of his advised him to launch and monetize a YouTube channel.
With a variety of traditional agri-koli recipes, including fish, curry, chicken masala, mutton curry, prawn masala, and many more, he started the Gharcha Swaad YouTube channel.
With fondness, he recounts how one dish, mutton sukha, changed the course of his YouTube career. It received tens of thousands of likes and subscribers, giving him the confidence to produce consistently high-quality food videos. His hard work has paid off, as he now has 1.5 million subscribers, 17 crore views, a fan base of 5 lakh on Facebook, and 40 thousand Instagram followers.
He began receiving invitations for chat shows on scoaial medua and business in business programs as a result of the tremendous success on his YouTube channel, Gharcha Swaad, due to its enormous credibility to establish the firm from scratch.
And because so many culinary industries are now eager to collaborate with him, he feels more confident to share more and more original recipes with the social media community than he did in the past.
He recently developed a novel idea and launched his own masala company to supply authentic masala to every household that had been dreaming of preparing the recipe at home while viewing the video.
According to Durgesh, following the popularity of the You Tube channel, there was a great desire from the audience to make the masalas and recipes available for them to sample. The masala was churned and created in-house, but it was not sold in the open market. This notion prompted him to establish a manufacturing plant and begin selling the goods via his own e-commerce website.
He advises the novice to start with simple, straightforward foods. that it will assist you in the beginning to determine what went well and poorly.