1 Attitude also play an major aspect in our life. Attitude are assessment of any aspect of the social world as it helps to understand people responses to new stimuli.
2 It is been acquired from other people through social learning process.
3 Attitude learning can float through classical conditioning, Instrumental conditioning or observational learning.
4 It’s human nature to seek validation by comparing ourselves to others and assessing the accuracy of our social reality. As a result, we tend to adopt the attitudes and positions of those who are similar to us, rather than those who are dissimilar.
5 The role of attitude in group identification is quite intricate, especially when it comes to the influence of targeted messages. We tend to be more susceptible to the messages aimed at our group, as we expect them to resonate with our beliefs and values. However, when we don’t identify with the group being targeted, we are less likely to be swayed by those messages.
6 Attitudes can be easy to understood, conscious and easy to report some are in complex way.